Profile Information

Akpan Sunday John

Senior Lecturer

Basic Information

  • Akpan Sunday John
  • +2348035125761
  • sundayjakpan@aksu.edu.ng
  • Senior Lecturer
  • Marketing
  • Academic Staff

Profile


Dr. Akpan is a Senior Lecturer  in the Department of Marketing, Faculty of Management Sciences, of Akwa Ibom State University (AKSU), Nigeria. He is a former Head, Marketing Departemnt, Federal Polythechnic Akure, and Former, Head, Marketing Departemnt, AKSU, Nigeria. He is also a visiting scholar to National Open University of Nigeria (NOUN), Uyo Study Centre (as instructor and supervisor for both graduate and postgraduate programs). He has published many academic papers in both national and international Journals. He is a Full Member of the National Institute of Marketing of Nigeria (NIMN) and his years of experience as an academic spans well above two decades. Currently. he also lectures at the Postgraduate School, AKSU.



Research Area


1. Services Marketing
2. Marketing Strategy

Publications


                   Journal Publications
·         Akpan, S. J. (2021), “Sustainable Distribution Strategies Among Manufacturers of Sachet Water In Akwa Ibom State: Drivers and Inhibitors’ AKSU Journal of Administration and Corporate Governance 1(1) 173 – 182
·         Akpan, S. J. (2019), “Branding and Its Effect on Customer Satisfaction: A Case Study of Bournvita” Academic Discourse: An International Journal 10(1) 124 – 134.
·         Akpan, S. J. & Abereola, S. N. (2018), “Achieving Competitive Advantage Through Quality Service Delivery in The Telecommunication Industry” Multi-Disciplinary Journal of Academic Excellence 18(1):1-9
·         Akpan, S. J. (2018) “The Influence of Retail Structure on the Patronage of Modern Retail Formats in Lagos State Nigeria”. Ilorin Journal of Marketing: 5(1)1-8
·         Aun, I. I. Abu, Z., Oladipo, T. G. & Akpan, S. J. (2017): “Impact of Economic Recession on the Marketing of Pharmaceutical Products in Kwara State, Nigeria”. The Pacific Journal of Science and Technology, 18(2):229-237.
·         Aun, I. I. Oladipo G. T., Akpan, S. J. & Omojolowo, O. O. (2017), “Impact of Cashless Policy on the Profitability of Nigerian Banks”. Sokoto Journal of Management Studies”, 12(1): 145 – 161
·         Ogunde, P. O. & Akpan, S. J. (2016). “Role of Market Segmentation in Enhancing Church Growth in a Market-Divine Environment” Approaches in Internal Journal of Research Development. 10(1):241-247
·         AKpan, S. J. (2016). “The Influence of Cultural Factors on Customer Buying Behaviour (A Case Study of Pork). “British Journal of Marketing Studies”. 4(6):44-57.
·         Akpan, S. J. (2016) “The Influence of ATM Service Quality on Customer Satisfaction in the Banking Sector of Nigeria”. Global Journal of Human Resource Management: 4(5):65-79.
·         Akpan, S. J. & Atijosan, Y. (2016) “Success Variables in the Marketing of Women Empowerment: A Case Study of Ekiti State Nigeria”. International Journal of Business and Applied Social Sciences: 2(3):135 – 145
·         Akpan, S. J. (2015) “Contribution of Service to Economic Development: The Nigeria Experience” Advances in Management 14(1) 17-27
·         Ibok, N. I. & Akpan S. J. (2013) “Investigating Customer Satisfaction Driven Values in the Retail Banking Industry” Internal Journal of Finance and Accounting, 2(5):292-296.
·         Akpan, S. J. (2011) “Repositioning the Tertiary Institutions in Nigeria Toward Greater Productivity and Economic Empowerment” Advances in Management 9(1)154-163.
·         Akpan, S. J. (2011) “The Issue of Small Scale Enterprises in Economic Self Sustenance” Journal of Business Administration and Management 6(1) 122 – 127.
·         Aun, I. I. and Akpan S. J. (2011): The Role of Commercial Banks in the Development of Small Scale Business in Nigeria” Akungba Journal of Management 3(1)54-63.