Profile Information
Bassey Ime Ene
Assistant Lecturer
Basic Information
- Bassey Ime Ene
- +2348069020148
- imebassey@aksu.edu.ng
- Assistant Lecturer
- Marketing
- Academic Staff
Profile
Mr. Ime Bassey is a Lecturer and academic researcher with Department of Marketing, Faculty of Management Sciences, Akwa Ibom State University,. He holds a B.Sc. in Marketing (second class upper Division) and M.Sc. in Markeitng for Michael Okpara University. He has very good research and data analysis skills, highly creative and imaginative thinking, excellent written and verbal communication skills as well as innovative approach to problem solving. He has industry many academic publications in both local and international Journals. A member of National Institute of Marketing of Nigeria (NIMN). He his computer literate with ICDL certifications in online collaboration, ICT in Education, Cyber security etc. He is very passionate about research and open for collaborations within his research interests.
Research Area
1. Services Marketing
2. Purchasing and Supply Chain Management
2. Purchasing and Supply Chain Management
Publications
1. V. M. Dibie, C.P.O. Nto, E. L. Unanam & I. E. Bassey (2019). Effect of Product Innovation on Consumer Acquisition and Retention. International journal of marketing and communication studies. 4(1).50-62
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